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Digital Marketing Specialist

Job Title: Digital Marketing Specialist
Location: Winnipeg, MB (Hybrid preferred: 1–2 in-office days/week)
Employment Type: Part-time or Full-time (flexible based on candidate)

About the Role
We’re looking for a highly skilled and experienced Digital Marketing Specialist with experience in SEO to take ownership of our organic and paid digital growth efforts, with a primary focus on developing and leading marketing strategies and then executing them end-to-end. This role is ideal for someone who is analytical, organized, and equally comfortable diving into keyword strategy and performance metrics as they are crafting compelling, conversion-focused ad copy and content. You will be responsible for building and implementing data-driven marketing strategies and campaigns that drive brand awareness, customer engagement, and measurable business growth, while leading execution across SEO, search engine marketing (SEM), and paid social (Meta Ads).

Key Responsibilities

SEM (Search Engine Marketing)

Plan, build, and manage paid search campaigns
Optimize campaigns for performance
Conduct A/B testing on ad copy, landing pages, and targeting strategies
Analyze and report on campaign performance with actionable insights

Paid Social (Meta Ads & Beyond)

Develop, launch, and optimize campaigns across Meta platforms (Facebook & Instagram)
Manage audience targeting, retargeting, and lookalike audiences
Continuously test creative, messaging, and funnel strategies
Stay current with platform updates, privacy changes, and best practices

SEO (Search Engine Optimization)

Develop and execute comprehensive SEO strategies (technical, on-page, and off-page)
Conduct keyword research, competitive analysis, and search intent mapping
Optimize website structure, content, and metadata for improved rankings
Monitor performance and comprehensive analytic reporting
Collaborate on content strategy to drive organic growth

Copywriting

Write high-converting ad copy, landing pages, email campaigns, and website/blog content.
Ensure messaging aligns with brand voice and resonates with target audiences
Optimize content for both SEO and paid performance

Qualifications

Required

Education and proven experience (3+ years preferred) in marketing, SEO, SEM, copywriting, and paid social advertising
Demonstrated success managing and scaling digital campaigns
Strong copywriting skills with a portfolio of work (ads, landing pages, or similar)
Excellent English communication skills (written and verbal)
Deep understanding of analytics, tracking, and conversion optimization

Preferred

Experience working in a hybrid or collaborative team environment
Familiarity with CRO (conversion rate optimization) principles
Basic understanding of HTML/CSS or CMS platforms (e.g., WordPress, Shopify)
Experience with email marketing platforms and funnel strategy
Ability to manage budgets effectively and forecast performance

What We’re Looking For

A motivated individual who can take ownership and drive results independently
Strong analytical thinker with attention to detail
Creative problem-solver who can test, learn, and impletement quickly
Someone who stays current with digital marketing trends and platform changes
Highly organized with the ability to manage multiple campaigns simultaneously

How to Apply
Please submit your resume and portfolio to marisa@persuasivemedia.ca
(Your portfolio should include examples of past work (campaigns, copywriting, results), brief summary of your experience with SEO, SEM, and paid social, and any relevant metrics or case studies demonstrating your impact).

APPLY NOW

We don’t have any open positions at the moment, but feel free to email us!

Graphic Designer

We’re looking for an experienced and versatile Graphic Designer to join our team. This role is ideal for someone who thrives on turning ideas into compelling visuals across print, web, digital, and social media. You’ll play a key role in helping our clients tell their stories through bold, thoughtful design.

What You’ll Do

Design for a range of media including social, digital, print, web, packaging, and presentations.
Collaborate with our internal team and clients, to develop creative concepts that align with client goals and brand identities.
Produce engaging work using Adobe Creative Suite.
Ensure consistency across marketing materials, both digital and print.
Manage multiple projects at once, balancing deadlines with creativity.
Stay current on design trends, tools, and best practices to keep work fresh and relevant.

What We’re Looking For

Proven design experience supported by a strong portfolio (educational background in design or equivalent professional experience).
Strong understanding of marketing, branding, and multimedia design.
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.)
Proficiency in Web Design, from concept to completion (Squarespace, Wix, etc.)
Ability to work independently, manage deadlines/time effectively, prioritize tasks, and deliver with exceptional attention to detail.
Willingness to collaborate with both clients and teammates.
Bonus: experience in video editing, motion graphics, or photography.

Role Details

Full-time team member.
Flexible structure — hybrid/remote work structure (2 days in office per week).

Why Join Us?

Joining our team means working alongside a collaborative, supportive group that values individuality, fresh ideas, and creative problem-solving. You’ll work on diverse projects — from local businesses to lifestyle brands — and see your designs make a real impact in the world.

If you thrive working independently while valuing the support of a creative team, and are inspired to bring brands to life through design, you’ll feel right at home with us at Persuasive Media.

If interested, please apply by emailing marisa@persuasivemedia.ca with a resume and portfolio.

Social Media Creative

We’re looking for an experienced and inspired Social Media Creative to join our team. This role is perfect for someone who can balance creativity and strategy — developing marketing plans while also bringing them to life through engaging content.

What You’ll Do

Manage social media accounts for a variety of clients across multiple platforms (Instagram, Facebook, TikTok, LinkedIn, etc.).
Develop and implement monthly strategic social media plans tailored to each client’s goals.
Create compelling content: graphics, create and edit videos/reels, copywriting.
Stay on top of social media trends, tools, and best practices to ensure content is fresh and relevant.
Monitor and analyze performance metrics, providing recommendations for optimization.
Collaborate with clients and our internal team to bring creative ideas to life.

What We’re Looking For

Proven experience managing social media accounts for businesses or brands.
Strong understanding of social media strategy, digital marketing, and audience engagement.
A creative eye with design experience in Canva and/or Adobe Creative Suite.
Excellent communication and copywriting skills.
Ability to work independently, manage deadlines, and juggle multiple projects.
Bonus: experience with paid ads, influencer outreach, or photography/videography.

Role Details

Full-time team member.
Flexible work environment — hybrid/remote work structure (2 days in office per week)

Why Join Us?

Joining our team means working alongside a collaborative, supportive team that values fresh ideas, individuality, and creative problem-solving. You’ll get the chance to partner with a diverse range of clients and industries, from local businesses to lifestyle brands, and play a hands-on role in shaping the stories that connect them with their audiences.

If you thrive working independently, value a supportive, creative team, and are inspired to create work that truly makes an impact, we believe you’ll feel right at home with us at Persuasive Media.

If interested, please apply by emailing marisa@persuasivemedia.ca with a resume and portfolio.

Marketing Associate

We are looking for a creative and detail-oriented Marketing Associate to join our team. In this role, you’ll support the development and execution of marketing strategies and campaigns across digital and traditional channels. You’ll collaborate closely with our marketing team to create compelling content, manage social media platforms, and analyze performance metrics to help drive brand growth.

What You’ll Do

Assist in the planning, execution, and monitoring of marketing campaigns (digital, print, and social).
Manage and update content across social media channels, websites, and email platforms.
Conduct market research to identify trends, competitor activities, and customer insights.
Support the creation of marketing materials such as presentations, graphics, newsletters, and proposals.
Monitor campaign performance, prepare reports, and suggest optimizations.
Coordinate with internal teams and external partners to ensure timely execution of campaigns.
Assist in organizing events, promotions, and brand activations as needed.
Maintain brand consistency across all marketing touchpoints.

What We’re Looking For

Post-secondary education in Marketing, Communications, or a related field (or equivalent work experience).
1–3 years of marketing experience, preferably in digital and social media.
Strong knowledge of social media platforms (Instagram, Facebook, TikTok, LinkedIn).
Excellent writing and communication skills with a creative flair.
Proficiency with design and content tools (Canva and/or Adobe Creative Suite).
Strong organizational and project management skills.
Ability to work independently and as part of a team in a fast-paced environment.

Nice-to-Have Skills

Experience with paid ads (Google, Meta).
Basic knowledge of SEO and analytics tools (Google Analytics, Meta Insights).
Video editing or photography skills.

Role Details

Full-time team member.
Flexible work environment — hybrid/remote work structure (2 days in office per week).
A collaborative and creative work team.
The chance to work on exciting campaigns for diverse clients.

Why Join Us?

If you thrive working independently while valuing the support of a creative team, and are inspired to bring brands to life through design, you’ll feel right at home with us at Persuasive Media.

If interested, please apply by emailing marisa@persuasivemedia.ca with a resume and portfolio.